11:30 am — 1:00 pm
Hampton Marina Hotel
700 Settlers Landing Rd

Hampton, VA 23669
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Peninsula Speaker Luncheon: Creative Leadership

Join the AMA Hampton Roads on Thursday, November 14th at our Peninsula Speaker Luncheon: Creative Leadership with our guest speaker Kelly O’Keefe, Professor and Chair of Creative Brand Management, VCU Brandcenter and Founder of Brand Federation.

Creative Leadership
Harnessing the power of creativity to develop people and transform brands, organizations and communities.

Program Overview

We live in inspiring times. Individuals, businesses, even whole communities are celebrating creativity and new industries are being formed to fuel and fund innovation. Without a doubt, creativity is a powerful force, but only when we channel inspiration into innovation and this is often where things break down. Creative strategist Kelly O’Keefe shows how enlightened organizations are combining originality with discipline to bring creativity to life.


studio portratit for the Capitol Communicator Up Close and Personal web series getting to know Kelly O’Keefe

About our presenter:

Kelly O’Keefe is a business strategist and professor, known for his work in organizational brand strategy. He serves as chair of the Creative Brand Management program at the Virginia Commonwealth University Brandcenter, the number one graduate advertising program in the United States.

O’Keefe has been a strategic advisor to a wide range of corporate clients including Capital One, Dominion Energy, Microsoft, GE, Disney, The Home Depot, ESPN, Carmax, Bloomingdales, Kitchen Aid and the Colombian Coffee Federation. O’Keefe has also provided brand oversight to non-profit organizations like Sesame Workshop and the Kennedy Foundation and he has acted as advisor on branding issues to two US senators and four Governors.

O’Keefe’s commentary on brands and creativity has been featured in dozens of media outlets, including CNN, Fox News, MSNBC, PBS, The New York Times, The Wall Street Journal, Fast Company, Huffington Post, Time and The Washington Post.

O’Keefe has been inducted into the Virginia Communications Hall of Fame and named Richmond Ad Person of the Year and Virginia Entrepreneur of the Year, while Adweek named his firm Southeast Agency of the Year.

O’Keefe sits on the boards of the Future of Advertising Project at the University of Pennsylvania Wharton School of Business, Virginian Humanities and the Richmond Symphony.


November 14, 2019
11:30 am - 1:00 pm
Event Category:
AMA Hampton Roads
Organizer: AMA Hampton Roads

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